The Chinese instrument and meter industry, which is currently in a stage of rapid development, needs a product marketing model that is compatible with it. The combination of online and offline channels has also promoted the development of the instrument and meter industry from another perspective. However, it is also necessary to have a sense of initiative, continuous innovation, and continuous learning in order to achieve the true takeoff of the industry.
In recent years, China's instrument and meter industry has shown a rapid development trend. According to data released by the China Instrument and Meter Industry Association, during the 11th Five-Year Plan period, the growth rate of China's instrument and meter industry was between 20% and 30% in all years except for 2009, which was affected by the financial crisis and had a growth rate of only 8.9%. Compared to the world instrument and meter market, which has only grown by 3% to 4%, the rapid development speed of China's instrument and meter industry is evident.
The continuous improvement of technological levels and the gradual enhancement of domestic product independent research and development capabilities, especially with the rapid development of the economy, have made China the world's largest emerging market. A large number of global manufacturing industries have migrated to China, and many foreign companies have begun to open factories in China. The market demand for instrumentation products has become unprecedentedly huge. Now, with the rapid popularization of mobile Internet, China's instrument industry has officially entered the era of mobile marketing. It is understood that 3G platforms such as "China Instrument" based on smartphones and other receiving terminals have also begun to become popular in the domestic and foreign markets.
In fact, China's new industrialization process and the further deepening of the integration of informatization and industrialization have driven the demand for instrumentation products in various industrial fields. In addition, the Chinese government has implemented a series of mandatory measures, such as energy conservation and emission reduction targets and shutting down outdated production capacity in major industries, which have to some extent expanded the market size of the instrumentation industry. Zheng Shuming, an expert in the instrumentation industry, said that it is the continuous expansion of the market size that has put forward new requirements for product marketing methods. Of course, the standards are also higher. Not only should information flow smoothly, which is conducive to the operation of the industry to achieve a virtuous cycle, but also one-stop services for production, supply, and sales should be realized, so that consumers can seamlessly connect with manufacturers and gain the most direct consumer demand information by entering the market.
Zheng Shuming said that in today's era, the only sales channel that can meet all the above requirements is the Internet, and the mobile Internet platform that takes advantage of 3G network information technology has gradually occupied an important position. The reason why the industry is optimistic about mobile Internet is that a large number of mobile Internet users account for a large part of the reason. It should be said that the growth rate of the traditional Internet has slowed down so far, while the mobile Internet is in the stage of rapid development and growth. The popularity of devices, the growth of user groups, and the strengthening of network signals have made manufacturers see unlimited business opportunities. I believe that market expansion through the mobile Internet platform is just around the corner.
The Chinese instrument and meter industry, which is currently in a stage of rapid development, needs a product marketing model that is compatible with it. The combination of online and offline channels has also promoted the development of the instrument and meter industry from another perspective. However, it is also necessary to have a sense of initiative, continuous innovation, and continuous learning in order to achieve the true takeoff of the industry.
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